Eastern Shore Insurance Re-Brand
Eastern Shore is a local insurance agency based in Upstate New York. They were looking for a fresh approach to their trusted brand, while wanting to maintain the recognition and following they’ve built up over the years. Through multiple rounds of feedback and different ideas bounced back and forth, we worked together to create a final brand mark that presents a more modern look and feel while paying homage to their foundation.
This work was completed as a lead designer at Solon Quinn Studios.
Tools used:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
We decided to stick with their original blue color for the finished logo, while updating all other aspects (they also wanted to change from ‘Associates’ to ‘Insurance Agency’, which is reflected in the re-brand. The ‘O’ shape can also be used separately as a watermark or on in-branch items such as name plates or posters where the full logo doesn’t need to necessarily be present.
Final deliverables included re-branded collateral such as envelopes, letterhead, business cards, rack cards, and all logo files in color and black and white. Additionally, a basic brand guide was also created for anyone within the company who would be using the logo to reference at any time.
