Pathfinder Bank
Marketing Materials
As the lead designer at Solon Quinn Studios, the majority of my work revolves around Pathfinder’s marketing campaigns and advertising placements. As a large-scale client, their goal is to reach as many customers and prospective customers as possible through multiple different channels.
Examples of work created for Pathfinder over the past 4 years are shown below – maintaining brand guidelines and adapting for different formats accordingly. Specific items include:
Annual Report
Digital & re-targeting ads
Social media graphics
Debit card designs
ATM and internal branch TV screens
Billboards & window vinyls
Print advertisements - newspaper, magazine, posters, direct mailers, flyers
Informational design
Brochures & rack cards
Email design & layout
Creation of campaign logo & logo animation / end slate
Animated LED signage
Promotional graphic-based video (30 and 15 second cuts) and campaign ads for online banking launch, as well as mobile app icon branding/design
Tools used:
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Adobe Acrobat
Clear Path for Veterans
Marketing Materials
Being an organization that focuses on the quality of life for Veterans, Clear Path offers several different programs for them and their families, as well as for volunteers. 4 brochures were created to highlight some of the different offerings - which include the path of a service dog, a birds-eye view of their canine training program, and two bi-fold booklets specifically created for donors.
This work was completed as a designer at Solon Quinn Studios.
This brochure features custom graphics showcasing the journey a service dog goes through from selection to graduation, as well as photos taken by the SQS team and program details written by the Clear Path team. For the overall look and feel, I stayed consistent with brand colors, and kept a friendly feel for the graphics that weren’t overly detailed, but displayed enough specifics to the training visuals that needed to be shown.
Service Dog Path Brochure
Canine Program Brochure
This brochure was more focused on the organization of information in a clean way, featuring photos taken by the SQS team of Veterans with their service dogs and puppies currently training in the Canine Program. Again, maintaining the use of brand guidelines.
Donor Bi-Fold Booklets
Two booklets were created to be held in the hands of donors, one focused on Clear Path in general, and one focused solely on their Capital Campaign, which allows them to expand facilities and services. A more restricted color palette was used for these pieces, channelling a more serious and succinct tone.
